What We Do

THE

SONOMA

STAY Co.

MANAGEMENT, LOCAL & PRESENT

DETAILED CLEANING & MAINTENANCE

THOUGHTFUL HOSPITALITY, ALWAYS

DYNAMIC PRICING, HUMAN OVERSIGHT

LISTINGS THAT STANDS OUT

Inspired spaces and memorable experiences is the new luxury. With this in mind we don’t just manage properties, we host;
Real conversations, prompt communication, and a quiet commitment to making every guest feel genuinely welcome. Our calm, design driven homes create beautiful experiences and fosters the kind of connection that leads to glowing reviews, better bookings, and lifelong memories. (We’ve hosted over 1,000 five-star stays — and counting.)

We live where we host — and we care deeply for the homes and neighborhoods we serve. Every property is personally overseen by us, on the ground, here in Sonoma. From pre-arrival inspections to mid-stay check-ins to issues arising during a stay; Small issues are caught early, maintenance is handled quickly and standards are protected.

We combine industry-leading pricing software with hands-on monitoring to keep your calendar optimized and your earnings maximized. We’re in it daily, making sure our Lead Time and Market Penetration are pacing with the market in a way that seasonally optimizes ADR and occupancy. Most home owners using manual pricing see a 15–20% lift once we implement active revenue management, making sure your home is never underpriced in the high season or overlooked in our shoulder seasons.(Depending on condition and positioning)
National actors in the hosting space like to point out boutique management don't offer full Revenue Management Services or active maintenance. This was maybe true a decade ago but the best Revenue and Pricing softwares are now available to boutique operators and The Sonoma Stay Co. and most other boutique operators outperforms all National Actors in our market.

We approach your home as part of a story: light, space and narrative matter. What does the space feel like? Can we settle into this space in a way that elevates the wine country get-away?

With Erik’s background in advertising and visual storytelling, we help elevate listings that rise to the top of OTA search rankings. Small changes, consistent updates, and clear messaging all help your home stay seen.

Our local team of cleaners and tradespeople know the homes we manage — and treat them with care. Whether it’s a deep clean, last-minute fix, or seasonal refresh, you can count on consistency and quality. It’s one of the reasons our guests keep coming back.

FINANCIAL TRANSPARENCY

We provide financial transparency in all we do.No matter how we work together we provide monthly reports outlining bookings, expenses, and payouts. No guesswork. Just clear numbers and open communication, delivered with the same care we bring to everything else.